When someone says “data-driven fundraising” or “analyze your donor data,” do you secretly panic? Don’t worry, you’re not alone!

The guest on this episode of the Quartermaster Intelligence Briefing Podcast is Matt Hussey, the founder/owner of Generosity X, a marketing, fundraising, and strategy agency. Host ⁠Sam Kirk⁠ talks with Matt to talk about the basics of fundraising data.

Where do you start? How can you use it? How can you keep it simple? And what is data even for?

Matt and Sam explore these questions so you can start using your fundraising and donor data today, build better relationships with your donors, and raise more money.